Rachel Reid came to Zeelum wanting to redo their website, they wanted images that would highlight their unique and vibrant jewelry brand that also represented their target market and brand identity.
I worked closely with Rachel to understand her styling needs and the aesthetic of her brand. I selected a curated wardrobe that would highlight their jewelry while also feeding into the style goals that Rachel stated she had for the website and brand image.
We decided on tops and dresses that wouldn’t distract from the jewelry but play into the fun summer vibes they were aiming for. I also helped curate some jewelry stacks and encouraged the client that more can be more when it comes to the brand website and the amount of jewelry we can highlight in just one shot.
I selected fun patterns, feminine accents, light colors, and trending fabrics to best hone in on their target market, a clean, gen-z, girl who loves to show some personality via her jewelry. We used unique framing and posing to focus in on the pieces we wanted to highlight, and used each fabric to tell a story with each jewelry stack I helped curate.