Specialty Vision came to Zeelum wanting a free-form, fun, unique editorial Photoshoot to showcase their select luxury array of sunglasses and reading glasses.
They were impressed with the work that we did for EZ contacts and wanted something similar but less edgy and sleek, more fun and lively.
Similar to EZ Contacts, my co-worker and I were given free reigns on creative direction, styling, and lighting. The client provided us with reference images and I hand selected styling items that I thought would mesh well with the aesthetic and identity they were connecting with.
The shoot was very hands on and my co-worker and I were in charge of most the creative decisions that lead to the images you will see showcased in this folder.
I decided on feminine, trendy, and chic styling pieces that would paint a picture of the diverse ways the customers and clientele that would and could style these pieces in the real world. I wanted a wardrobe that said “this is how you could look if you wanted to” to embody the chic fashionable girl you see walking down the street of SoHo in her sunnies.